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View project →Case study · Milan, Italy
IQOS event stage, Milan, Italy
In short
The LED screens for an IQOS brand event in Milan: a free-form curved P1.56 ring as the centrepiece, plus the stage screens around it.
4 photos · tap to enlarge- Location
- Milan, Italy
- Product
- P1.56 creative LED: curved ring and stage screens
- Application
- Brand event stage
- Completed
- 2025
For an IQOS brand event in Milan, MDS supplied the event's LED screens in P1.56: a free-form curved LED ring as the stage centrepiece, the tall LED backdrop behind it and the stage screens around it. Content runs in sync across all screens, so graphics flow around the ring and across the stage. An MDS engineer was on site for set-up and rehearsal.
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