McGrath office, Melbourne, Australia

A P6.25 MDS Mesh PCB Transparent LED Display of about 4 × 3 m fills the street-facing window of the McGrath office in Melbourne, Australia, playing bright motion content behind the glass while the office interior remains visible.

The challenge

The customer wanted a large digital display on a commercial glass frontage that people outside the building would notice, without losing the open appearance and natural visibility of the window.

The MDS solution

A 4 m wide by 3 m high P6.25 transparent LED display was installed behind the glass. P6.25 suits a large screen seen from across the street, and the transparent structure keeps the frontage looking like a window rather than an opaque video wall. The office changes its content as needed: some days a waterfall, other days a car campaign.